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A little bit about our story before we get into things…
After coaching 500+ small businesses as a Google consultant, Aled realised SEO had turned into a confusing, costly tangle. That’s why in 2020 he hit the “there’s got to be a better way” button and launched Lumen SEO – straightforward, affordable and empowering. Today we help UK businesses grow with SEO that actually makes sense.
We like to keep things simple and transparent – hourly billing, weekly updates, and clear explanations of what we’re doing and why.
Our aim is simple: to help businesses grow in a sustainable way with honest, effective SEO that actually makes sense.
At Lumen SEO we embrace a flexible 32‑hour workweek, where team members can work anytime, anywhere across Monday to Sunday – as long as they hit their goals.
This shift reflects our commitment to personal autonomy, wellbeing, and trust.
So far, it’s been working out brilliantly – the team’s happier, we’re getting more done, and no one misses the old 9 to 5!
At Lumen SEO, our team is at the heart of everything we do. We’re a friendly bunch of digital marketers who genuinely love helping businesses grow online, and we’re all about making SEO feel a bit less overwhelming and a lot more effective.
Everyone on the team brings their own skills, ideas and slightly inappropriate jokes (we’re looking at you, Aled) to the business. It all makes for a fun, collaborative environment where good work gets done.
We’re growing quickly, and always on the lookout for brilliant people to join the team.
If you’re looking for a new challenge at a company that really values its people – and you don’t mind the occasional bad joke in a team meeting (again – Aled), you’ll fit right in.
EXCELLENT Based on 44 reviews Posted on Google Elliot Muir21/04/2026Trustindex verifies that the original source of the review is Google. We've been working with Alice, Aled and the Lumen team for just over a year and have seen great progress — our average search position has improved significantly and our volunteer pages in particular have grown steadily in traffic. As a small hospice charity, finding an SEO agency that understands the non-profit sector made a real difference. Alice is thorough, easy to communicate with, and always explains things clearly without making you feel like you need a degree in digital marketing. Genuinely grateful for the work. Would recommend Lumen to any charity or non-profit looking for SEO support.Posted on Google Raine29/12/2025Trustindex verifies that the original source of the review is Google. Fast response and very useful information providedPosted on Google Owain Groves13/11/2025Trustindex verifies that the original source of the review is Google. Aled carried out an incredibly comprehensive SEO audit for my business website, and came up with some amazing suggestions. Looking forward to working with him more closely and moving ahead with the suggestions!Posted on Google Catherine Hammerton14/10/2025Trustindex verifies that the original source of the review is Google. I met Aled at a Welsh ICE introduction to AI and he clearly knows his stuff! Approachable, funny, and knowledgeable, Aled made the content accessible and less daunting than I thought. AI will not steal my soul (this week!) and might in fact save my sanity (hello ChatGPT!) I followed up via social with a FREE SEO audit of my website. Alex’s instructions were succinct but clear and have given me some great pointers to improve my UX, interaction with AI (not all crawlers are bad even if they sound dire) and general web visibility. Ever thankful from this emergent Welsh artist, highly recommend ⭐️⭐️⭐️⭐️⭐️Posted on Google Martha Lily Photog09/10/2025Trustindex verifies that the original source of the review is Google. Al helped me with an seo audit, it was really thorough, human and personalised. Huge thank you, I wouldn't hesitate to reccomend to a friend. I found lumen seo through a friend!Posted on Google Vix Davis30/09/2025Trustindex verifies that the original source of the review is Google. I cannot recommend enough the work Lumen SEO do. I had a free SEO audit and omg it was so valuable to my website and business. I honestly cannot recommend enough. It has opened my eyes and really helped me know what I need to do to get my ideal clients to my site and also will deffo be investing in the future in more help from Lumen and Aled cause I know there is so much more I can do to grow my business through SEO.Posted on Google Rachel Smith18/09/2025Trustindex verifies that the original source of the review is Google. Excellent service. Aled did a free audit on my website and it was fab. Really useful and super quick. Loved the personalised video as well. Thank youPosted on Google Dennis Hellyar14/09/2025Trustindex verifies that the original source of the review is Google. Lumen SEO were recommended to me through a friend who is also in the business of Search Engine Optimization. Within a day or two Aled had produced an Audit of our website along with a video commentary. I was really impressed with their analysis and we are currently going to discuss how they can help us further with our SEO. Dennis Hellyar - Owner: Dennis Hellyar ArchitectsPosted on Google Soothe and Settle04/09/2025Trustindex verifies that the original source of the review is Google. Working with Lumen has been a game-changer for our business. They took the time to really understand our goals and put together an SEO strategy that actually works. Within just a few months, we saw our website traffic grow significantly, and we’re now ranking on the first page for several of our target keywords. What I appreciate most is their transparency, they explain everything clearly, send regular updates, and are always quick to answer questions. If you’re looking for an SEO company that delivers real results (without all the jargon), I couldn’t recommend Aled and his team more.