Why is SEO Important for E-Commerce?

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Why is SEO Important for E-Commerce?

By Luthien

Updated on 10/10/24

We know that SEO can help increase website views and traffic, but why is SEO important for e-commerce?

In short, using SEO for e-commerce is important as it can help you improve sales and engage your customers for longer. With 68% of online experiences starting with a search engine, having a robust SEO strategy can help your e-commerce store get discovered by customers searching for products like yours.

As your e-commerce business relies on sales, boosting your products, website, and blog posts is incredibly important and can be improved with SEO.

This article will discuss why SEO is important for your e-commerce business, as well as SEO tips for e-commerce to help improve your website.

The reasons why SEO is important for e-commerce include:

1. It Keeps Customers On Your Website

SEO can help with keeping your website accessible. Customers appreciate a website that is easy to use and navigate through.

This can be done in two ways.

Improving Mobile Friendliness

A great SEO e-commerce tactic is improving your website’s mobile friendliness. Most buyers now use mobile phones to shop and browse products. If your website is mobile-friendly, this will help your sales and make it easier for customers to interact with your content.

SEO can help mobile-friendliness in a few different ways. Meta descriptions need to be short and feature your keywords. Software such as Spotibo can help you find the perfect lengths for meta descriptions and title tags.

Picking an appropriately sized image for the featured image is also important. If your product becomes the Post Thumbnail, people will not click on the product if the image is ill-fitting.

Slow Load Pages

How long your page takes to load will also affect the user experience. SEO practices can help to improve this issue.

What Causes Slow Loading Web Pages?

There are numerous causes for slow loading web pages, such as plug-ins, too many images, or images that are too big in size.

Making sure the size of your images are below 100KB, for instance, should allow your pages to run more quickly. The larger the images on the page, the slower your page will run.

These elements allow for a more efficient website and a better user experience. This means that customers will stay on your page for longer and then are more likely to click through to other pages on your site.

Many people use their mobile phones to shop and browse products. If your website is mobile-friendly, this will help your sales and allow customers to interact with your content more easily.

2. It Helps Get Your Products Seen

SEO is important for e-commerce websites as it helps get your products seen.

That said, making sure each of your products is optimised and visible on Google is incredibly important. You want your products to be ranking high in Google searches in order to gain the most clicks possible.

When browsing a product, think, how many pages do you scroll through? To boost a product, each product needs to have a focus keyword that is trackable. This will help you to be seen for specific search terms.

For smaller sites, long-tail keywords would be more useful to target specific searches. These keywords will need to be woven into title tags, meta descriptions, and title tags (if relevant).

If you need help finding optimised keywords, Lumen SEO can help. Our experienced team is skilled in keyword research and can help you reach your product ranking goals.

Get in touch today to discuss your needs, or find out more about our SEO services here.

3. It Helps You To Get Noticed On Search Pages

SEO also helps you to get noticed on search pages.

When choosing keywords to use throughout your piece, it is important to think about your buyer’s intent. What would they search for? Think about how you buy, do you already know anything specific about the product?

This will help you to get noticed on search engines and by your customers. The more specific you can go, the more likely you will be able to rank for your keyword.

Thinking like the buyer will help you find the simplest terms for each of your products.

4. Prioritising SEO Helps Improve User Experience

SEO is important for e-commerce in that prioritising it helps improve user experience.

You should always have the user at the forefront of your mind when making changes to your site.

Google is placing a larger emphasis on the importance of user experience in its search ranking factors, with research showing it can ‘reduce site abandonment by as much as 24%‘.

Improving the performance and overall navigation of your site is key to ensuring people can find what they need and remain engaged on your site.

Moreover, if you improve the technical health of your website, with tools such as Semrush, you make it easier and more enjoyable to use, maximising the time users will spend on your site.

5. It Helps You Gain A Competitive Advantage

Lastly, SEO is important for e-commerce websites as it helps you to gain a competitive advantage.

Investing in the right SEO strategy allows you to increase your visibility in search engines, compete for relevant search terms, and out rank the competition.

When you consider that ‘75% of users never scroll past the first page of Google search results‘, the importance of prioritising SEO becomes all the more apparent.

The higher you rank on search, the more potential you have to attract potential customers, boost brand authority, and stay steps ahead of your competitors.

When considering what keywords to use throughout your piece, it is important to think about your buyer’s intent. This will help you to get noticed on search engines and by your customers.

SEO Tips For E-commerce Websites

Index Pages Not Visible On Google

An SEO e-commerce tip is to improve your e-commerce website by indexing your pages. With websites, Google often takes time to index your websites. This means that people will be able to view your page on Google more quickly.

This is important because the quicker you are visible on Google, the quicker you will be able to see a higher click through rate and potentially more sales.

Some pages often are not picked up by Google and so cannot be found straight from a Google Search, lowering your chances of being seen.

Become An Expert In Your Field

Writing blogs and answering your customers’ questions can help you to become an expert in your field. Consistently having high ranking blogs for related questions will lead customers to trust you as an expert in your industry.

Consistent blog posts on your website will also help to increase traffic to your website. This is especially true if you add internal links to your previous blogs.

Consistently having high-ranking blogs for related questions will lead customers to trust you as an expert in your field, while consistent blog posts on your website will also help to increase traffic to your website.

SEO for e-commerce websites is vital, to enhance and make sure each of your products is seen. Including these steps, can help to boost traffic to your page and can lead to higher sales of your products.