SEO gets your business found; PR gets your business talked about. And in today’s ever-changing online landscape, you need both for optimal reach.I recently became Lumen’s PR Specialist after several months of experimenting with and improving our PR function. Then, and even now, I hear the same question: ‘What’s digital PR, and how does it affect SEO?’. SEO, PR, and even AI are becoming more and more intertwined; so, yes, PR does have an impact on SEO. Let’s take a closer look at how digital PR and SEO can work together to improve brand visibility and earn your business a...
Organisation profile Founded in April 2019, Lumen SEO is the 100% transparent search marketing agency based in Cardiff. Our mission is to empower business owners to thrive, succeed and do more of what they love through the organic power of search engine optimisation. We specialise in SEO for small, medium and large businesses, increasing the quantity and quality of their website traffic. We do this by being experts in what we do, being transparent with our clients and being committed to constant self-development. At Lumen SEO, we believe in delivering measurable results and exceptional client service. Our team of experts...
Organisation profile Founded in April 2019, Lumen SEO is the 100% transparent search marketing agency based in Cardiff. Our mission is to empower business owners to thrive, succeed and do more of what they love through the organic power of search engine optimisation. We specialise in SEO for small, medium and large businesses, increasing the quantity and quality of their website traffic. We do this by being experts in what we do, being transparent with our clients and being committed to constant self-development. At Lumen SEO, we believe in delivering measurable results and exceptional client service. Our team of experts...
Google Discover has fast become a major player in how users consume digital content. According to Google, over 800 million people use Discover monthly, making it one of the most powerful sources of organic traffic today. Unlike traditional search, Discover offers a ‘queryless’ experience, delivering personalised content feeds based on individual interests, past searches, and browsing behaviour. It’s less about what users type into a search bar and more about what they’re likely to find useful, before they even ask for it. This is a powerful opportunity for content creators and publishers, as getting featured in Google Discover can increase...
SEO is great at helping the right people find a website, but once they land on the page, the experience they have can make all the difference. Since joining Lumen two years ago, I’ve found myself getting drawn to the UX side of what we do. I decided to start the Google UX Design Professional Certificate to learn a bit more, build on what I’ve picked up through the job and bring some new ideas back to the team. Through the course, I’ve been learning more about things like user needs, pain points, accessibility and testing different solutions. What’s really...
With almost a third of UK hospitality businesses operating at a loss in 2026, SEO is more important now than ever. With significant changes to how users discover hospitality businesses online, a TripAdvisor review is no longer enough to increase visibility and gain trust from new customers. According to Access, users expect to find you before opening your website, meaning if you don’t show up early in search results, you won’t show up at all. With users searching via platforms such as Google, AI tools, and social media, incorporating SEO into your marketing strategy is essential to staying ahead of...
