Google Discover has fast become a major player in how users consume digital content. According to Google, over 800 million people use Discover monthly, making it one of the most powerful sources of organic traffic today. Unlike traditional search, Discover offers a ‘queryless’ experience, delivering personalised content feeds based on individual interests, past searches, and browsing behaviour. It’s less about what users type into a search bar and more about what they’re likely to find useful, before they even ask for it. This is a powerful opportunity for content creators and publishers, as getting featured in Google Discover can increase...
SEO is great at helping the right people find a website, but once they land on the page, the experience they have can make all the difference. Since joining Lumen two years ago, I’ve found myself getting drawn to the UX side of what we do. I decided to start the Google UX Design Professional Certificate to learn a bit more, build on what I’ve picked up through the job and bring some new ideas back to the team. Through the course, I’ve been learning more about things like user needs, pain points, accessibility and testing different solutions. What’s really...
With almost a third of UK hospitality businesses operating at a loss in 2026, SEO is more important now than ever. With significant changes to how users discover hospitality businesses online, a TripAdvisor review is no longer enough to increase visibility and gain trust from new customers. According to Access, users expect to find you before opening your website, meaning if you don’t show up early in search results, you won’t show up at all. With users searching via platforms such as Google, AI tools, and social media, incorporating SEO into your marketing strategy is essential to staying ahead of...
In May 2026, Google published guidance that settled a two-year-old argument in the SEO industry: how different AI search really is from traditional search. It comes at a time when AI Overview coverage has surged, and LinkedIn is flooded with GEO and AEO "hacks" promising to crack it. Google's position is stated in plain terms. Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are not standalone disciplines. Optimising for generative AI search is optimising for the search experience. Still SEO. AI Overviews run on Google's core ranking and quality systems, using the same retrieval and ranking system as organic...
SEO is important for estate agents now more than ever. With most buyers, sellers, and landlords beginning their property search online, it’s become increasingly difficult for agents to stand out in search results. With property portals such as Rightmove and Zoopla remaining a big part of the buyers' process, estate agents need to work harder to compete for online visibility alongside their competitors. By implementing effective SEO strategies, estate agents are able to increase the amount of direct traffic to their website. By gaining more control over their marketing, estate agents can closely nurture their own leads as well as...
For years, B2B SEO was treated like a visibility problem. Rank higher, publish more and drive traffic. But search and buyers have changed. Today’s B2B buyers don’t make decisions based solely on rankings. They research heavily, compare companies, validate claims and involve multiple stakeholders. 7 in 10 people believe business leaders deliberately mislead them through exaggeration or misinformation, suggesting that buyers are becoming harder to convince as trust becomes harder to earn in general. At the same time, AI has flooded search with content that says roughly the same thing in slightly different ways, so visibility alone is no longer...
